Through the MCDM

July 12, 2008

Long Questions

Filed under: Questions — captainchunk @ 3:17 pm

How small is too small? The iTunes example is used a lot in The Long Tail due to its methodology of selling single songs. The Tail is about variety and the smaller the unit the more things you can have. I kept wondering if at some point, having super small units is really a good thing?

Filtering is crucial for making the Tail useful. Filtering is OK now, but I am curious if will be able to keep pace with the thickness of the Tail. If the amount of content far exceeds the ability of filters, then the Tail risks becoming unwieldy. Will filtering be able to keep up?

Moving down the Tail takes time and time is the one thing that can’t be changed. In to find value in the Tail, the time it takes to navigate through the Tail must be close to zero. I don’t think navigating the Tail will ever be instantaneous, but what can be done to minimize the time barrier of the Tail?


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