Through the MCDM

October 20, 2009


Filed under: com597b — Tags: , , — captainchunk @ 1:15 pm

My local newspaper, the Tacoma News Tribune, has an extremely disappointing video presence on their website. Based on what I can see on their website, video is an extremely low priority. There were exactly three instances of the word “video” on their homepage. Just three. This could have been fine if they had created a centralized video section of the website, but they didn’t. They have a link to AP videos that links outside of the TNT website instead of having the content embedded into the TNT website. Anytime you take users outside of your website, you will lose a percentage of them.

A very, very small section on the TNT main page.

A very, very small section on the TNT main page.

When you click on the link to local videos, you are taken to a page with all of their videos in a player. The player itself is very limited. There is no way to build a playlist or even enlarge the video to fullscreen. There appears to be a way to upload videos, but I didn’t attempt to see how it works. You can at least rate videos and do some filtering of the videos on the page.

The main video page for the TNT.

The main video page for the TNT.

The lack of focus on video is apparent when you see how the TNT implemented a photo blog. The biggest difference is the layout and design. The page was a dark background making for better contrast between the photos and page and the lack of ads. There is so much more thought put into their photo blog that their video section looks downright awful next to it. Why they can’t implement something similar to their photo blog for video is beyond me. They should create a portal that houses all of their videos and enable a search system of the meta data.

This is the very nice looking photo blog for the TNT.

This is the very nice looking photo blog for the TNT.

It is unfortunate that the TNT has chosen to ignore video as much as they have. Their photo blog shows that they know how to present multimedia in a pleasing way, so why don’t they do it for video? I wonder if it has to do with their perceived cost of producing quality video? I believe they could produce good quality video content for a small amount of money, or even start to leverage the Tacoma community for video content. Needless to say, I was disappointed with their video implementation.



  1. There are few different news/media sites that have evolved enough to have this down. Most are slow to evolve aka traditional media.

    You touched on this in another entry about how the industry should learn from Trent Reznor. I doubt that TNT will be in contact with him, but seriously, maybe since you are local this is a job for you?

    Comment by Kevin — October 20, 2009 @ 1:50 pm

  2. You bring up some good points. It would be nice to have a site with lots of video dedicated to Tacoma. I’m not sure we have anything other than individuals posts to Youtube. Where’s the video, Tacoma?

    Comment by narndt — October 20, 2009 @ 2:08 pm

  3. I think you are right that their hesitation is likely due to a false concept that producing video would be costly. You would think somebody would introduce to them the concept of a $200 Flip camera, and forcing writers to have accompanying video along with their writing.
    The main problem is likely a lack of forward thinking management. The main problem in most “traditional news”.

    Comment by Randy — October 22, 2009 @ 9:45 am

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