Through the MCDM

November 17, 2009

Short Content Should be Free ———————-my Twitter feed is free, on me.—-look—-over there—>

Filed under: com597b — Tags: , , — captainchunk @ 6:42 pm

Time costs money and people understand this. Short content just costs less, and if the short content is extracted from a bigger piece, then the short content should still be free to entice people to want to buy the bigger piece. I consume short content every single day, but there isn’t a single one minute clip that I have to see. There are so many other one minute clips that I could see and I just have no motivation to consume it, free or paid.

It would be easy to use the argument that short content generally isn’t as good as longer content, but I don’t think the quality of the content has anything to do short content being consumed for free. For years, we have been conditioned to accept 30 minute blocks as our yardstick of value. Much like new car value, the second content rolls off the lot under 30 minutes, it is devalued. You roll the content off the lot under a few minutes, and it is worthless. Even if you bundle short content together to make it look like large content, it doesn’t matter.

Anything worth doing, is worth doing right.

Amen. The problem with short media is that it doesn’t carry enough weight to be viewed as having been done right. It is clear that a great deal of work goes into some short content, but the vast majority are poorly done clips. There is just too much short content in the world to be able to charge for it.

I know I’m not the average media consumer, but I can’t see me paying for short content ever. It just isn’t something I am willing to do. (And to those who say, “you’ve probably bought something from iTunes,” actually, I haven’t. I have never spent a single cent on an mp3.)


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